Case Study: A Full Creative Process for SPRK

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Overview

SPRK provides lighting design for attractions, theme parks, and special events. They are quick to respond and deliver great results, plus they are a lot of fun to work with. Their previous brand and website did not match the quality services they were delivering and worked with Enspire to find how they could present their unique advantage in showing how they have and will deliver those results through their online presence.

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The Challenge

SPRK was not satisfied with their original website because it was outdated, difficult to navigate, did not have a clear call to action, or a well-presented portfolio. In addition, their website and branding did not align with the high-quality services they provided.

Top Priorities

  • 01

    Take their perception from a single freelancer to a respectable business in the industry.

  • 02

    Establish branding consistency across all touch-points.

    1. Website 
    2. Proposals 
    3. Packaging for lighting sales
    4. Business cards
  • 03

    Build a lead generating website by prioritizing the call to actions and showcasing their work.

    1. Easy to find contact buttons and forms
    2. The “Our Work” section on the website enables them to visually share their high-quality portfolio.
Top Priorities image
  1. Website 
  2. Proposals 
  3. Packaging for lighting sales
  4. Business cards
  1. Easy to find contact buttons and forms
  2. The “Our Work” section on the website enables them to visually share their high-quality portfolio.

The Process

Starting with Discovery, we took the time to understand SPRK’s industry and values as a business. We worked together to find the right fit for their brand that matched the quality services they provided. Once branding was established, we used it as a starting point for website design and development, as well as SEO research & strategy.

The Solution

Our team crafted a new brand that matched SPRK’s quality of services and how they wanted to be perceived in their industry. Their fresh and fun new brand style was designed into a new website that enables them to highlight their work with a clear call to action for visitors to their site.

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The Results

SPRK has been using its new branding style, assets, and website that have assisted them in saving time and making it easier to get their message across and showcase their work to potential customers.

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Services

Case Study: Creating a Fun, Interactive Brand and Website for BeachPop

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Overview

BeachPop will be a one-of-a-kind interactive museum for friends, families, and strangers to engage with each other through uniquely created, multi-sensory, beach-inspired art installations.

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The Challenge

As BeachPop’s physical space is being designed and built, they recognized that their digital space needed the same. That’s where Enspire came along crafting a notable brand and a fun Wordpress site that mirrored their core values and mission.

Top Priorities

  • 01

    Connect with the visitor’s emotions while communicating BeachPop’s fun and engaging personality.

  • 02

    Guide visitors through an intentional user experience to purchase tickets.

  • 03

    Simple website navigation that empowers users to easily find answers to questions.

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The Process

We started with an in-depth Discovery Process to get to the core of BeachPop’s brand - why it exists, what it stands for, and how it can make an impact leading to the design.

The Solution

Once understanding BeachPop’s goals, we were able to accurately set the stage for BeachPop’s online presence. Every color picked out, graphic designed, and button placed were intentional to best capture BeachPop’s target audience, while appealing to their emotions. Our designers and developers brought the brand to life.

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The Results

As BeachPop is still in the process of opening their doors, we launched a landing page to get people interested in the meantime. The full website and marketing strategy will be implemented once an opening date is set. Stay tuned!

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Services

Branding Refresh & New Website for E-Commerce Business, ADDA

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Overview

ADDA is an intelligent watering system for small to medium home and business landscapes in Spain. ADDA’s smart watering systems are well-positioned to meet an important client need, saving them time and expense while improving the quality of their lawn and garden watering.

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The Challenge

ADDA wanted a brand that represented its smart water systems being new, fast, and intelligent. Additionally, it was important to have a new e-commerce website with the new brand and focusing on the why, not the how of their product. They wanted to have a website that was easy to use for visitors, taking them through the process of learning about their effortless smart water systems to then purchasing the product.

Top Priorities

  • 01

    Prioritize the “calls to action” for the site

  • 02

    Easy to navigate on desktop and mobile

  • 03

    Website should be easy to maintain and edit for ADDA

Top Priorities image

The Process

We took ADDA through a Discovery process to understand their business and smart watering system.

The Solution

After having an understanding of their goals we created a new brand that then was integrated into the design of a new website, making it easier for visitors to navigate and ultimately make a purchase. Additionally, we provided training and documentation for ADDA on how to manage and edit their website once it was completed.

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The Results

Since the launch of their new brand and website, ADDA has an easy-to-navigate website making it easier for visitors to use and make purchases online and has included their rebranding on their smart watering systems.

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Services

Uniqa: Defining a Clear Brand and Website for a New Market

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Overview

In a rapidly changing and expanding global industry, Uniqa’s previous brand and website was positioned for a localized Eastern European market. Their team collaborated with Enspire through an intensive “Discovery” process to redefine their product offering and communication strategy. As a result, Uniqa is prepared to use its new brand and website to target western market opportunities.

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Fullwidth Image uniqa
Fullwidth Image uniqa

The Challenge

Uniqa is shaking-up the traditional real estate development market with energy-efficient and time-saving construction and building solutions. When they came to us, their online presence was solely targeting and speaking to the needs of the local market. As pioneers in their field, they needed a clear brand message, logo, website, and marketing strategy to support their expansion into Western Europe.

The Solution

Before beginning the logo or website design process, we implemented a “Discovery” phase to clarify Uniqa’s brand positioning, product offering, and online presence strategy. We visited their company factory and construction site to take photos and incorporate elements of the company’s products in the logo design.

Significant emphasis was placed on designing a website user experience that would allow three distinct categories of website viewers (customers, partners, and investors) the ability to quickly find the information they need. Uniqa’s ultimate goal was to drive website viewers to schedule a call with their sales representatives, therefore we strategically placed a one-click call to action throughout their new website.

Logo Inspiration

The logo is inspired by the layered panels Uniqa uses to build homes. The rectangular shape represents stability, security, and strength–portraying Uniqa as a trustworthy company. Basic geometric shapes used in the logo mark represent the advantage of “simplicity,” which Uniqa’s technology offers.

The color palette is green and gray. Green represents youth, life, and a healthy environment and lifestyle. It also has connotations of abundance, peace, and development. The dark gray brings in a sense of elegance, respect, wisdom, and balance. It is softer and more approachable than black, but just as timeless in terms of style and design.

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Branded Assets

As pioneers in their field, they needed a clear brand message, logo, website, and marketing strategy to support their expansion into Western Europe.

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Services

Rebranding & Website Design with PrimInvestNord

Overview

A steadily growing micro-financing institution, PrimInvestNord recognized its need to update its brand and communications in order to attract foreign investment and expand to local urban areas. After a series of discovery meetings and recommendations, Enspire created a new logo and style guide, supported copy-writing, and built a multi-language responsive website.

Fullwidth Image priminvestnord
Fullwidth Image priminvestnord
Fullwidth Image priminvestnord
Fullwidth Image priminvestnord
Fullwidth Image priminvestnord

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Services