Case Study: SEO & PPC for Stone Impressions

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StoneImpressions sells unique patterned and artisan stone tiles through distributors throughout the US and Canada. Together we have been working to improve their website user experience and brand awareness through search engine optimization (SEO) and pay per click (PPC) helping them to reach more of their target audience and improving the user search experience in finding their products.

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The Challenge

StoneImpressions wanted to improve their SEO and website user experience, in addition to increasing their brand awareness through Google ads.

Top Priorities

  • 01

    Improve user experience with their showroom locator

  • 02

    Improve overall SEO technical issues and rankings

  • 03

    Increase brand awareness and traffic to the website

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The Process

StoneImpressions came to us with a brand and an existing website but needed assistance in changing website hosting providers, SEO, and PPC. We worked with them each month to improve user experience on their website and how visitors found their website through search and Google ads.

The Solution

We provide monthly SEO services and continue to monitor and fix technical SEO issues on an ongoing basis. We’ve compiled an in-depth SEO Keyword Research & Strategy to implement in order to improve search rankings over time. Furthermore, we’ve been working together on updating the metadata and optimizing images while running Google Display Ad campaigns in 2019 focusing on impressions.

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The Results

The Showroom Locator page resulted in a 26% increase of visitors in 2019 compared to 2018, while 87% of those visitors completed a search on the page in 2019. Meanwhile, over a 12-month period, we’ve seen an increase of 74% in organic traffic growth with an increase of 122% of ranking keywords and a 157% increase in the value of their organic traffic. As for their Google ads, by running 6 campaigns throughout the year at different times, they resulted in a total of 3.1 million impressions with the top campaign resulting in over 849,000 impressions in 30 days promoting "kitchen backsplashes" to their target audience.

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