Overview
SPRK provides lighting design for attractions, theme parks, and special events. They are quick to respond and deliver great results, plus they are a lot of fun to work with. Their previous brand and website did not match the quality services they were delivering and worked with Enspire to find how they could present their unique advantage in showing how they have and will deliver those results through their online presence.
The Challenge
SPRK was not satisfied with their original website because it was outdated, difficult to navigate, did not have a clear call to action, or a well-presented portfolio. In addition, their website and branding did not align with the high-quality services they provided.
Top Priorities
-
01
Take their perception from a single freelancer to a respectable business in the industry.
-
02
Establish branding consistency across all touch-points.
- Website
- Proposals
- Packaging for lighting sales
- Business cards
-
03
Build a lead generating website by prioritizing the call to actions and showcasing their work.
- Easy to find contact buttons and forms
- The “Our Work” section on the website enables them to visually share their high-quality portfolio.
- Website
- Proposals
- Packaging for lighting sales
- Business cards
- Easy to find contact buttons and forms
- The “Our Work” section on the website enables them to visually share their high-quality portfolio.
The Process
Starting with Discovery, we took the time to understand SPRK’s industry and values as a business. We worked together to find the right fit for their brand that matched the quality services they provided. Once branding was established, we used it as a starting point for website design and development, as well as SEO research & strategy.
The Solution
Our team crafted a new brand that matched SPRK’s quality of services and how they wanted to be perceived in their industry. Their fresh and fun new brand style was designed into a new website that enables them to highlight their work with a clear call to action for visitors to their site.
The Results
SPRK has been using its new branding style, assets, and website that have assisted them in saving time and making it easier to get their message across and showcase their work to potential customers.
Check out our services and see how we can do more, together.
ServicesNext Project
Case Study: Creating a Fun, Interactive Brand and Website for BeachPop
Visit SiteOverview
BeachPop will be a one-of-a-kind interactive museum for friends, families, and strangers to engage with each other through uniquely created, multi-sensory, beach-inspired art installations.
The Challenge
As BeachPop’s physical space is being designed and built, they recognized that their digital space needed the same. That’s where Enspire came along crafting a notable brand and a fun Wordpress site that mirrored their core values and mission.
Top Priorities
-
01
Connect with the visitor’s emotions while communicating BeachPop’s fun and engaging personality.
-
02
Guide visitors through an intentional user experience to purchase tickets.
-
03
Simple website navigation that empowers users to easily find answers to questions.
The Process
We started with an in-depth Discovery Process to get to the core of BeachPop’s brand - why it exists, what it stands for, and how it can make an impact leading to the design.
The Solution
Once understanding BeachPop’s goals, we were able to accurately set the stage for BeachPop’s online presence. Every color picked out, graphic designed, and button placed were intentional to best capture BeachPop’s target audience, while appealing to their emotions. Our designers and developers brought the brand to life.
The Results
As BeachPop is still in the process of opening their doors, we launched a landing page to get people interested in the meantime. The full website and marketing strategy will be implemented once an opening date is set. Stay tuned!
Check out our services and see how we can do more, together.
ServicesNext Project
Overview
LatinxEd is fostering the next generation of bicultural, bilingual Southern Latinx leaders by providing educational enrichment and leadership development opportunities. LatinxEd recognizes and lifts up the voices of young Latin students. It is an innovation incubator for education programs, resources, knowledge, and talent that impacts the holistic learning environment of the student.
LatinxEd was crafted with care in partnership with Duraca Strategic for brand positioning, strategy, and messaging and with Annie De Leon from De Leon Creates for the visual identity and branding.
Next Project
Branding Refresh & New Website for E-Commerce Business, ADDA
Visit SiteOverview
ADDA is an intelligent watering system for small to medium home and business landscapes in Spain. ADDA’s smart watering systems are well-positioned to meet an important client need, saving them time and expense while improving the quality of their lawn and garden watering.
The Challenge
ADDA wanted a brand that represented its smart water systems being new, fast, and intelligent. Additionally, it was important to have a new e-commerce website with the new brand and focusing on the why, not the how of their product. They wanted to have a website that was easy to use for visitors, taking them through the process of learning about their effortless smart water systems to then purchasing the product.
Top Priorities
-
01
Prioritize the “calls to action” for the site
-
02
Easy to navigate on desktop and mobile
-
03
Website should be easy to maintain and edit for ADDA
The Process
We took ADDA through a Discovery process to understand their business and smart watering system.
The Solution
After having an understanding of their goals we created a new brand that then was integrated into the design of a new website, making it easier for visitors to navigate and ultimately make a purchase. Additionally, we provided training and documentation for ADDA on how to manage and edit their website once it was completed.
The Results
Since the launch of their new brand and website, ADDA has an easy-to-navigate website making it easier for visitors to use and make purchases online and has included their rebranding on their smart watering systems.
Check out our services and see how we can do more, together.
ServicesNext Project
Overview
Frenchies Nails is a modern nail salon, that is focused on providing quality services, a clean and comfortable environment that is “posh pampering without the steep prices”. They may be coming to your city soon as they are growing quickly across the United States and were ranked as one of the hottest, fastest-growing franchises in the US by Entrepreneur.
The Challenge
Relentlessly committed to providing excellent client satisfaction, Frenchies needed a website that both looks modern and offers an intuitive user experience.
Top Priorities
-
01
Clean, professional and expanded website to match the growth of the company
-
02
Allow for visitors to find what they needed quickly
- Find services, pricing list
- Book an appointment near them
- Apply for a job at a salon
-
03
Create a new section specifically for Franchisees
- Included information about becoming a franchisee
- Story, values of Frenchies Nails
- How to get in touch
- Find services, pricing list
- Book an appointment near them
- Apply for a job at a salon
- Included information about becoming a franchisee
- Story, values of Frenchies Nails
- How to get in touch
The Process
Frenchies Nails came to us with a well defined brand, style and culture. They needed help taking that and making it into a website that fit their growing needs as a company.
The Solution
Enspire Creative met the challenge head-on, restructuring the site architecture, strategically inserting Call to Actions (CTAs), displaying dozens of locations in a dynamic map, and integrating online booking services. The entire focus was on user experience, to make sure they always had everything they needed within a click or two.
The Results
Since the launch of the new website Frenchies has launched more than 20 new locations, has been able to increase organic search results by 20% and organic traffic by 50%.
Check out our services and see how we can do more, together.
ServicesNext Project
Uniqa: Defining a Clear Brand and Website for a New Market
Visit WebsiteOverview
In a rapidly changing and expanding global industry, Uniqa’s previous brand and website was positioned for a localized Eastern European market. Their team collaborated with Enspire through an intensive “Discovery” process to redefine their product offering and communication strategy. As a result, Uniqa is prepared to use its new brand and website to target western market opportunities.
The Challenge
Uniqa is shaking-up the traditional real estate development market with energy-efficient and time-saving construction and building solutions. When they came to us, their online presence was solely targeting and speaking to the needs of the local market. As pioneers in their field, they needed a clear brand message, logo, website, and marketing strategy to support their expansion into Western Europe.
The Solution
Before beginning the logo or website design process, we implemented a “Discovery” phase to clarify Uniqa’s brand positioning, product offering, and online presence strategy. We visited their company factory and construction site to take photos and incorporate elements of the company’s products in the logo design.
Significant emphasis was placed on designing a website user experience that would allow three distinct categories of website viewers (customers, partners, and investors) the ability to quickly find the information they need. Uniqa’s ultimate goal was to drive website viewers to schedule a call with their sales representatives, therefore we strategically placed a one-click call to action throughout their new website.
Logo Inspiration
The logo is inspired by the layered panels Uniqa uses to build homes. The rectangular shape represents stability, security, and strength–portraying Uniqa as a trustworthy company. Basic geometric shapes used in the logo mark represent the advantage of “simplicity,” which Uniqa’s technology offers.
The color palette is green and gray. Green represents youth, life, and a healthy environment and lifestyle. It also has connotations of abundance, peace, and development. The dark gray brings in a sense of elegance, respect, wisdom, and balance. It is softer and more approachable than black, but just as timeless in terms of style and design.
Branded Assets
As pioneers in their field, they needed a clear brand message, logo, website, and marketing strategy to support their expansion into Western Europe.
Check out our services and see how we can do more, together.
ServicesNext Project
Rebranding & Website Design with PrimInvestNord
Overview
A steadily growing micro-financing institution, PrimInvestNord recognized its need to update its brand and communications in order to attract foreign investment and expand to local urban areas. After a series of discovery meetings and recommendations, Enspire created a new logo and style guide, supported copy-writing, and built a multi-language responsive website.
