Questionnaire – Wendi

Text introducing them to the questionnaire will go here.

Your brand is more than just a business that sells a product or service. It’s a living, breathing organism that has depth, personality, style, and taste of its own. This is the only time you get to have input on exactly how you want your 'baby' or brand to look, talk, and interact with others. Your brand identity will grow just as we do as humans, but your core will stay the same.

Just like humans, your brand has a personality. This is an expression of your identity, who you are and how do you speak to your audience.

It’s good to assess your competitors and what they’re doing so that you can stay ahead of the curve, improve on what they're lacking, interact with their audience and see what they're responding to.

It's critical to get to know your target audience and their needs. This allows you to help solve their problems through your product or service and communicate with them in a way that resonates. The more you know about your target audience, the more you can relate to them and provide them with value.

This is to assess where you are currently with your social media and where you like to be. Your social media is more than just posting pretty pictures, it’s about connecting with your audience and allowing them to understand who you are by getting to know your personality, tone, and style; all while feeling like your relationship is growing.

It's important to know your style of imagery so you can easily produce and curate on-brand images. Creating original content is also important for Instagram in addition to the type of content you produce.

Social media is just one piece of the puzzle. Marketing is where you get additional strategic support and can create other areas of sales.