SEO should be a fundamental part of your overall marketing strategy. In the following article, we explore what SEO is and why SEO services could be the perfect fit for your business to help it grow.
What is SEO?
You may have heard about SEO which stands for “Search Engine Optimization” before, but what is it? SEO allows you to generate traffic for your website for free, also known as organic search results on search engines.
SEO aims to structure your content in a certain way that allows it to perform better in search engines such as Google, Bing, Yahoo, etc. The higher your content ranks organically the better it will perform and more traffic will generate for your website.
Does your business need SEO Services?
SEO is a great strategy for any business, small, medium or large. It allows you to optimize the content you create in a cost-efficient way. There is a huge opportunity for business growth by including it in your marketing strategy, it’s also likely your competitors are investing in SEO too. Relying on only one source of traffic for your website/marketing can be detrimental to your business success, diversifying your reach is a solid and proven strategy to keep your business competitive as the marketing landscape changes.
7 reasons your SEO Services will help your business
The internet continues to grow
The internet continues to grow, which means your consumer base can be growing too. In January 2019 more than 4.39 billion people were online, an increase of 366 million from the previous year.
With organic search being one of the largest channels for business website traffic, you’d be leaving your business at a disadvantage if you aren’t investing in a solid SEO strategy.
Your competition is using SEO
It is likely that your competitors are already using SEO to help grow their businesses by generating organic traffic to their sites. Stay ahead of the competition with SEO and start ranking for key terms that will generate relevant website traffic for your business. It also means you are preventing customers from going directly to your competitors.
Investing in high-quality SEO services will also allow you to perform better than your competitors if they are executing their SEO poorly. Take advantage of the opportunity that SEO provides and start building an SEO strategy today.
SEO delivers a high ROI
SEO can bring some of the best ROI of any marketing channel as it’s long term, meaning that it outperforms paid search in the long run. Why? Once your content is starting to rank well, it will continue to drive traffic to your business, unlike paid advertising which stops once you stop spending. This means that in the long run, you get better lasting results for your money.
As your SEO strengthens the effects can increase your website traffic and ultimately your leads. Just note that SEO is a longer-term strategy and it will take 6-12 months before you really get traction. If you’re investing in an SEO strategy we recommend taking at least 6 months to start seeing the results.
It boosts your creditability as a business
Using a solid content marketing strategy, a fundamental part of a good SEO strategy, you can begin to build trust in your marketplace by offering quality, informative and valuable content for your potential customers.
The more valuable content that you have the more trust you can gain. The added benefit of this is that as your content begins to rank well and it can generate more traffic to your site. SEO gives you another means to reach your customers and build touchpoints with them before they purchase.
For sales, the average number of touchpoints is between 6 and 8 times, which means potential customers generally will interact with your business up to 8 times before they make their decision if they want to buy. Creating quality content will allow you to strengthen those touchpoints with your potential customers.
It improves user experience
Google’s ultimate goal is to provide the best possible results and experience for its users.
As a result, many of their recent algorithm updates focus on making sure that they are sending users to sites that not only provide relevant content but also great user experience.
When considering SEO whilst creating content, the user should be at the front of your mind, again this creates better content and sends signals to Google that you’re serious about adding value.
That’s why SEO is a fundamental tool to use as it takes into consideration technical factors like mobile-friendliness, usability, and site speed, which plays a big role in search engine results page rankings than ever before.
While this means that optimizing your site might require a bit more professional help, it also means that you’ll be continuously improving the user experience your site provides.
With better user experience you can expect better conversions, this can have a significant impact on your sales and revenue in the long run.
SEO results can be measured
Measuring results is a huge win when it comes to any business activity, and SEO is no different. You can track every aspect of your SEO results, and most of the tools like Google Analytics and Google search console come free. Track everything from your website traffic, where your traffic comes from (referral sources), conversions (based on goals you set) and any other important metrics for your business.
Using this data allows you to fine-tune your marketing and SEO efforts to further improve your website and your ranking with search engines. With any good SEO management company, they should be able to provide you with detailed reports of your SEO growth and how that performance is affecting your business.
You can reach a local audience
Do you have a brick and mortar business, or are you fighting for clients in a specific area? Using SEO can help bring visibility to your business. Using local SEO you can improve your business’s credibility and find customers that are looking for your services in your local area.
So there you have it 7 solid reasons why SEO is super important for your marketing strategy and long term business success. But why do you need an SEO management company and what services can they offer you?
Why an SEO management company?
Whilst SEO fundamentals are relatively simple, SEO itself is an ever-changing landscape that requires time, effort and technical knowledge to track and implement.
A good SEO management company can offer you proven strategies that work to help improve your SEO and to help you get the most from your marketing dollars. This should include a solid SEO strategy tailor-made for your business needs and goals. Ultimately this should improve your site traffic in both quality and quantity leading to business growth.
SEO management companies are also able to effectively track and report on your SEO growth, and can easily adjust our SEO strategy to provide better results. This way you’re able to see how your performance improves over time and the return on investment that you’re getting.
If you are serious about improving your website SEO to improve your overall marketing strategy, then investing in an SEO management company is the perfect fit for you.
What services can an SEO management company offer?
SEO management companies can offer a variety of services from SEO audits to monthly SEO services. Generally, they will help with improving your search engine rankings, help with site optimization, offer strategy development and assist with content creation as well as providing detailed reports on your SEO spend.
Enspire offers the following services as part of different packages to help your SEO grow.
One-time SEO audits are a great solution for anyone with an existing website that wants to learn more about your current website performance and how you can improve your website’s SEO.
The One-time SEO Audit includes a detailed report identifying any website technical on-site errors and issues. This report also includes suggestions for improving the health of your website for SEO.
SEO Strategy and Goals
With our monthly SEO packages, we can assist you further by analyzing your current business, understanding your goals and then tailoring a strategy that will work for your business. This is fundamental to SEO success and should be part of any good SEO agency offering.
This will include looking at your current website, as well as your industry competitors to understand your strengths and weaknesses, your customers and target audience before developing a new SEO strategy.
Keyword research and strategy
Keyword research and strategy is another important part of any good SEO offering. We do this by understanding what words and phrases you associate with your product and services. We will also use our competitor analysis to understand what key terms your competition is ranking for and if those key terms make sense for your business goals.
Once we have that information we can propose a plan that utilizes the selected key phrases to help your pages rank with search engines. Some of your existing content may already be set up well to take advantage of this strategy with some optimization, and in other cases, we may need to assist with content strategy and creation to target these key phrases.
Content Strategy and Content Creation
A good content strategy can take your SEO to the next level. Your website content needs to contain the right keywords and phrases to allow it to rank well. Creating keyword-rich content is a huge part of your overall marketing strategy.
Any good SEO company will offer advice on the best kind of content and how that relates to your keyword strategy. Some companies will even create the content for you (normally for an additional fee). Content strategy should also involve looking at your existing content and optimizing it where necessary to allow it to rank better with search engines allowing you to drive more organic traffic to your site.
After an SEO audit, some initial website optimization should be carried out on your website. This could be improving site speed, optimizing images, and making sure existing content has the right keywords, meta descriptions, and titles.
It could be some small adjustments to your most important pages to make sure that relevant keywords are being used. It may also mean removing content that isn’t working and making sure that plugins such as Yoast are configured so that only your strongest content is being indexed.
For local SEO it could be something as simple as making sure that your office/locations are listed on the home page, signaling to Google that you are in a specific area.
Submission to search engines
If you have a new website or have recently made adjustments and changes to your site, then it’s vital that you submit your site to search engines. This will allow them to check your content again and include it in search results.
Once submitted then it’s a matter of reviewing that existing content again and then it’s time to work on improving your rankings.
Ongoing support and updates
SEO is an ongoing and ever-changing landscape. To get the most out of it you should be working to optimize your content as you grow. With our monthly packages, we assist you with ongoing support, education, and analysis of your site as well as adjusting your strategy as SEO and your business changes.
It’s important to keep a heartbeat on algorithm changes as it could affect your SEO rankings. We’ll be sure to keep you notified if any major updates are affecting the performance of your site and make any necessary adjustments.
Time to take action
Now that you have a better understanding of how SEO can enhance your business marketing strategy, what an SEO management company is and what services they can help you with, it’s time to consider if an SEO company is right for you, or if it’s something you’ll do in-house.
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