Branding Refresh & New Website for E-Commerce Business, ADDA

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Overview

ADDA is an intelligent watering system for small to medium home and business landscapes in Spain. ADDA’s smart watering systems are well-positioned to meet an important client need, saving them time and expense while improving the quality of their lawn and garden watering.

The Challenge

ADDA wanted a brand that represented its smart water systems being new, fast, and intelligent. Additionally, it was important to have a new e-commerce website with the new brand and focusing on the why, not the how of their product. They wanted to have a website that was easy to use for visitors, taking them through the process of learning about their effortless smart water systems to then purchasing the product.

Top Priorities

01
Prioritize the “calls to action” for the site
02
Easy to navigate on desktop and mobile
03
Website should be easy to maintain and edit for ADDA

The Process

We took ADDA through a Discovery process to understand their business and smart watering system.

The Solution

After having an understanding of their goals we created a new brand that then was integrated into the design of a new website, making it easier for visitors to navigate and ultimately make a purchase. Additionally, we provided training and documentation for ADDA on how to manage and edit their website once it was completed.

The Results

Since the launch of their new brand and website, ADDA has an easy-to-navigate website making it easier for visitors to use and make purchases online and has included their rebranding on their smart watering systems.