Case Study: Creating a Fun, Interactive Brand and Website for BeachPop
Visit SiteOverview
BeachPop will be a one-of-a-kind interactive museum for friends, families, and strangers to engage with each other through uniquely created, multi-sensory, beach-inspired art installations.
The Challenge
As BeachPop’s physical space is being designed and built, they recognized that their digital space needed the same. That’s where Enspire came along crafting a notable brand and a fun Wordpress site that mirrored their core values and mission.
Top Priorities
-
01
Connect with the visitor’s emotions while communicating BeachPop’s fun and engaging personality.
-
02
Guide visitors through an intentional user experience to purchase tickets.
-
03
Simple website navigation that empowers users to easily find answers to questions.
The Process
We started with an in-depth Discovery Process to get to the core of BeachPop’s brand - why it exists, what it stands for, and how it can make an impact leading to the design.
The Solution
Once understanding BeachPop’s goals, we were able to accurately set the stage for BeachPop’s online presence. Every color picked out, graphic designed, and button placed were intentional to best capture BeachPop’s target audience, while appealing to their emotions. Our designers and developers brought the brand to life.
The Results
As BeachPop is still in the process of opening their doors, we launched a landing page to get people interested in the meantime. The full website and marketing strategy will be implemented once an opening date is set. Stay tuned!
