Overview
SPRK provides lighting design for attractions, theme parks, and special events. They are quick to respond and deliver great results, plus they are a lot of fun to work with. Their previous brand and website did not match the quality services they were delivering and worked with Enspire to find how they could present their unique advantage in showing how they have and will deliver those results through their online presence.
The Challenge
SPRK was not satisfied with their original website because it was outdated, difficult to navigate, did not have a clear call to action, or a well-presented portfolio. In addition, their website and branding did not align with the high-quality services they provided.
Top Priorities
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01
Take their perception from a single freelancer to a respectable business in the industry.
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02
Establish branding consistency across all touch-points.
- Website
- Proposals
- Packaging for lighting sales
- Business cards
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03
Build a lead generating website by prioritizing the call to actions and showcasing their work.
- Easy to find contact buttons and forms
- The “Our Work” section on the website enables them to visually share their high-quality portfolio.
- Website
- Proposals
- Packaging for lighting sales
- Business cards
- Easy to find contact buttons and forms
- The “Our Work” section on the website enables them to visually share their high-quality portfolio.
The Process
Starting with Discovery, we took the time to understand SPRK’s industry and values as a business. We worked together to find the right fit for their brand that matched the quality services they provided. Once branding was established, we used it as a starting point for website design and development, as well as SEO research & strategy.
The Solution
Our team crafted a new brand that matched SPRK’s quality of services and how they wanted to be perceived in their industry. Their fresh and fun new brand style was designed into a new website that enables them to highlight their work with a clear call to action for visitors to their site.
The Results
SPRK has been using its new branding style, assets, and website that have assisted them in saving time and making it easier to get their message across and showcase their work to potential customers.
