Overview
Frenchies Nails is a modern nail salon, that is focused on providing quality services, a clean and comfortable environment that is “posh pampering without the steep prices”. They may be coming to your city soon as they are growing quickly across the United States and were ranked as one of the hottest, fastest-growing franchises in the US by Entrepreneur.
The Challenge
Relentlessly committed to providing excellent client satisfaction, Frenchies needed a website that both looks modern and offers an intuitive user experience.
Top Priorities
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01
Clean, professional and expanded website to match the growth of the company
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02
Allow for visitors to find what they needed quickly
- Find services, pricing list
- Book an appointment near them
- Apply for a job at a salon
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03
Create a new section specifically for Franchisees
- Included information about becoming a franchisee
- Story, values of Frenchies Nails
- How to get in touch
- Find services, pricing list
- Book an appointment near them
- Apply for a job at a salon
- Included information about becoming a franchisee
- Story, values of Frenchies Nails
- How to get in touch
The Process
Frenchies Nails came to us with a well defined brand, style and culture. They needed help taking that and making it into a website that fit their growing needs as a company.
The Solution
Enspire Creative met the challenge head-on, restructuring the site architecture, strategically inserting Call to Actions (CTAs), displaying dozens of locations in a dynamic map, and integrating online booking services. The entire focus was on user experience, to make sure they always had everything they needed within a click or two.
The Results
Since the launch of the new website Frenchies has launched more than 20 new locations, has been able to increase organic search results by 20% and organic traffic by 50%.
